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Planning a startup? read this!

Startinga business can be exciting, but it also comes with its fair share of challenges and potential pitfalls. One must stay alert, focused and devoted from the day 1 to avoid mistakes and save your hard earned capital from going down the drain. Here are some common pitfalls to keep in mind when starting a business:

  1. Lack of market research: It’s important to conduct thorough market research to determine the viability of your business idea and identify potential competitors and customer needs.

  2. Insufficient funds: Starting a business can be expensive, and many entrepreneurs underestimate the costs involved. Make sure you have enough funds to cover expenses until your business starts generating a steady income.

  3. Failure to adapt: The business world is constantly changing, and it’s important to be adaptable and flexible to stay ahead of the curve.

  4. Overreliance on one customer or client: Relying too heavily on one customer or client can be dangerous, as losing them could have a significant impact on your business.

  5. Hiring the wrong people: Building a strong team is crucial to the success of any business. Make sure you hire people who are a good fit for your company culture and have the skills and experience needed to help your business grow

Poor planning is suicidal.

Poor planning can be one of the most significant pitfalls for starting a business. Without a clear plan in place, it can be difficult to make informed decisions and stay focused on your goals. Here are some specific consequences of poor planning:


  1. Missed opportunities: Without a solid plan, you may miss out on potential opportunities to grow or expand your business.

  2. Inefficient use of resources: Poor planning can lead to inefficient use of resources, such as time, money, and personnel.

  3. Unforeseen challenges: Starting a business can be unpredictable, but having a plan in place can help you anticipate and prepare for unforeseen challenges.

  4. Lack of focus: Without a clear plan, it can be easy to get sidetracked and lose focus on your goals.

  5. Inability to secure funding: Lenders and investors typically want to see a solid business plan before they will consider providing funding.

To avoid poor planning, it’s important to conduct thorough research, create a detailed business plan, and revisit and revise your plan regularly as your business evolves. Additionally, seeking advice and guidance from experienced entrepreneurs, business coaches, or other professionals can be invaluable in helping you create a solid plan and avoid potential pitfalls.

If you fail to plan, you plan to fail.

One of my friend, working in a retail MNC head office, working with product category managers and understanding the need of one particular item left his high paying corporate job and jumped into manufacturing the same. Initially it was all good, the team he already worked with was purchasing good qualities and the business was fine to the point when there was a change in the buying process and team realignment leading to his favorites getting into some completely different item type.

This created a havoc and I thought to warn my readers of this huge pitfall of relying completely on one customer for sales and not doing much for the rest of the market.

Over reliance on one customer!

Overreliance on one customer or client can be a major pitfall for any business. Here are some of the potential consequences:

  1. Loss of income: If you lose that customer or client, you could lose a significant portion of your income or revenue, potentially jeopardizing the survival of your business.

  2. Limited growth: Relying on one customer or client can limit your ability to grow and expand your business, as you may be devoting all your resources to serving that one client.

  3. Limited bargaining power: If you have only one customer or client, you may have limited bargaining power and may not be able to negotiate favorable terms.

  4. Dependence on their success: If your customer or client experiences financial difficulties or goes out of business, it could have a negative impact on your business as well.





To avoid overreliance on one customer or client, it’s important to diversify your customer base and seek out new business opportunities. This can involve expanding your marketing efforts, developing new products or services, or targeting new markets. Additionally, it’s important to establish strong relationships with multiple customers or clients, rather than relying on one key relationship. Finally, make sure you have a contingency plan in place in case you do lose a significant customer or client.

There are some aspects related to one’s personality as well those must be checked properly and get oneself equipped with much needed skills and personality traits required to run a business, meet customers and maintain brand. These are to be discussed separately in another article soon.

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